Privacy Policy

Last Updated: 29 Jul 2026

This Privacy Policy explains how ESSENCE BEAUTY SPA LLC ("Company," "we," "us," or "our") collects, uses, stores, and protects your information when you use our website https://beautyessencespa.com, contact us, or receive our services.

We are committed to protecting your privacy and handling your information responsibly.

By using our Website or services, you agree to the collection and use of your information as described in this Privacy Policy.

1. Company Information

Company Name: ESSENCE BEAUTY SPA LLC

Website: https://beautyessencespa.com

Contact Email: [email protected]

Physical Address: 13-15 Broadway, Fair Lawn, NJ, 07410

Services Provided:

Natural Nails (manicures and pedicures), UV Gels, Acrylic Nails, gel polish/acrylic removal, French tips, paraffin hand wax, ombre, Facial Services, Waxing (all forms), Lash enhancement, brow laminations

2. Information We Collect

We collect information in the following categories:

2.1 Information You Provide to Us

• Name
• Email address
• Phone number
• Appointment details
• Health disclosures relevant to service safety, such as allergies, sensitivities, skin or nail conditions, and relevant medications
• Messages submitted through our Website
• Photos you voluntarily send for consultation or assessment

2.2 Call & Communication Data

We collect:

• Call recordings (if calls are made through our integrated systems)
• Voicemails
• Chat transcripts from SMS, web chat, AI chat, or CRM chat tools

These are used for training, quality assurance, and accurate client service.

2.3 Automatically Collected Information

When you access our Website, we may automatically collect:

• IP address
• Browser type and device information
• Pages visited and time spent on the Website
• Cookie and tracking data
• Analytics information

2.4 Payment Information

Payments are processed securely through our third-party payment processors. We do not store full credit card numbers or sensitive payment data.

2.5 Data Storage

Your information may be stored using cloud infrastructure operated by our third-party service providers, including our CRM and hosting platforms.

3. SMS/Text Messaging Policy

ESSENCE BEAUTY SPA LLC collects and uses phone numbers to send transactional and marketing text messages to clients who have explicitly opted in. We send approximately 2–4 messages per month, including appointment reminders, service updates, and promotional notifications.

Data Collection: We collect phone numbers through our Website forms, booking pages, service agreements, and consultation requests.

Data Usage: Phone numbers are used solely for business communications related to our salon and spa services.

Opt-Out: You may opt out of SMS communications at any time by replying STOP to any message or by contacting us at [email protected], https://beautyessencespa.com, or +1 201-690-1339.

Data Protection: We do not sell or share phone numbers with third parties except as required to deliver our services (e.g., messaging providers such as Twilio or GoHighLevel).

4. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Improve Website functionality
• Remember your preferences
• Analyze traffic
• Track marketing performance

You can disable cookies through your browser settings, though certain features may not function correctly.

5. How We Use Your Information

We use your information for the following purposes:

• To schedule, confirm, and manage appointments
• To provide nail, waxing, eyelash, brow, and facial services
• To communicate with you about your services
• To maintain records of services performed and health disclosures relevant to service safety
• To improve our Website, services, and customer experience
• For marketing communications (only if you opt in)
• For safety, fraud prevention, and legal compliance
• For training and quality assurance through call recordings and transcripts

6. Third-Party Services & Integrations

We use third-party platforms to operate our business, including:

• GoHighLevel – CRM, scheduling, communication, and marketing automation
• Twilio – SMS, call routing, and phone communication
• AI chat tools used for customer support and automation
• Google Analytics – Website usage analytics
• Payment processors

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

7. Legal Basis for Processing (GDPR Compliance)

For users in the EU/EEA, we process personal data under the following legal bases:

• Contractual necessity: Scheduling, completing, and managing appointments
• Legitimate interest: Improving services, preventing fraud, and securing systems
• Consent: Marketing communications, cookies, and any optional data you provide
• Legal obligation: Health, tax, or record-keeping requirements

8. How Long We Keep Your Information (Data Retention)

We retain information as long as necessary for business, legal, and operational purposes:

• Client service records: up to 7 years or as required by state law
• Call recordings & transcripts: typically 12–36 months, unless needed longer
• Marketing data: until you unsubscribe
• Analytics data: based on Google's retention schedules
• Payment records: as required for tax and financial compliance

When information is no longer needed, we delete or anonymize it.

9. Data Security Measures

We use reasonable administrative, technical, and physical safeguards to protect your information, including:

• SSL encryption
• Secure cloud hosting
• Restricted data access
• Password-protected systems
• Third-party security compliance

No system is 100% secure, but we take measures aligned with industry standards.

10. Your Rights

Depending on your location (GDPR, CCPA, and other laws), you may have rights to:

• Access your personal data
• Correct inaccurate information
• Delete your information ("right to be forgotten")
• Restrict or object to data processing
• Data portability (receive a copy)
• Opt out of marketing communications
• Withdraw consent at any time

To exercise your rights, email: [email protected]

We may require verification before fulfilling your request.

11. Marketing Communications

You may receive marketing messages from us only if you:

• Opted in through a form, booking, or Website
• Are an existing client and have not opted out

You can unsubscribe at any time by:

• Clicking "Unsubscribe" in emails
• Replying "STOP" to SMS messages
• Contacting us at [email protected]

We honor all opt-out requests promptly.

12. How We Share Your Information

We do not sell your personal information.

We may share information with:

• Service providers who perform tasks for our business (CRM, SMS providers, analytics, payment processors)
• Legal authorities if required by law
• Cloud hosting and storage providers
• Contractors performing work on behalf of our business (under confidentiality agreements)

We do not share your information for the purpose of advertising by others.

13. International Data Transfers

If you access our Website from outside the United States, your data may be transferred, stored, or processed in the U.S. or other countries where our service providers operate.

We rely on legally recognized transfer mechanisms such as:

• Standard Contractual Clauses (GDPR)
• Contractual agreements with our service providers

14. Children's Privacy

Our Website is not intended for use by anyone under 18. We do not knowingly collect information from minors through the Website.

Where a minor receives a service in person, we collect only the information necessary to provide that service safely, with the consent of a parent or legal guardian.

If we learn that a minor under 18 has submitted information through the Website without parental consent, we will delete it promptly.

15. Call Recordings & Chat Transcripts

We may record calls and store chat transcripts for:

• Training and quality assurance
• Appointment accuracy
• Customer service improvement
• Legal documentation of communications

You may request deletion of recordings unless required by law or essential to a dispute.

16. Data Breach Notification

If a data breach occurs that may affect your personal information, we will:

• Investigate the breach
• Notify affected individuals as required by law
• Take steps to secure systems and prevent future breaches

Notification may occur via email, Website notice, or other legal methods.

17. Your Choices & Opt-Out Options

You may:

• Disable cookies
• Unsubscribe from email marketing
• Opt out of SMS marketing by replying "STOP"
• Request deletion or correction of your information
• Decline to provide optional information

Some features may not work properly if you disable certain data collection tools.

18. Changes to This Privacy Policy

We may update this Policy periodically. If we make significant changes, we will post the updated Policy with a new "Last Updated" date.

Your continued use of the Website means you accept any changes.

19. Contact Us

For privacy questions, requests, or concerns, contact us:

[email protected]

ESSENCE BEAUTY SPA LLC

13-15 Broadway, Fair Lawn, NJ, 07410